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J Alexander Books
Explore J's published works and literary contributions.
Money Made Me Crazy
by J.Alexander Martin & Ted McLyman
FUBU co-founder and entrepreneur J. Alexander Martin shares his compelling story about how he helped build a neighborhood business into a billion-dollar international brand. Teaming with behavioral finance expert and author Ted McLyman, they present an easy to understand and useful road map for success and financial security. J uses his inspirational story as the backdrop to explain why financial success is about discovering your Money Values and Money Temperament. This book offers an enlightening account of how our human nature conspires against us when we make money choices. This is a revolutionary approach to financial success and a must read for everyone who must decide how to spend their hard earned money.
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Building An Empire
by J.Alexander Martin
J. Alexander Martin was born in Hollis Queens New York. Hollis is a residential neighborhood located in the southeastern section of the New York City borough of Queens. It’s a predominantly African American community with small minority populations of Hispanics and South Asians. For those who are not familiar with locating Hollis, its sandwiched between Jamaica to the west and Queens Village to the east. J. Alexander as we call him, developed a desire for fashion at a young age. In those days, young people in New York defined their urban culture through fashion. Not only did he develop a knack for looking great, but pursued fashion as an entrepreneur. Armed with an evoked confidence, motivated for survival and with a clear sense of direction, he navigated the streets of New York, resisted peer pressure and enticement of pleasurable lifestyles to stay the course and made something for himself; business. J. Alexander served in the United States Navy during Desert Storm. Later attended Fashion Institute of Technology.
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The Strength of For Us By Us
by J.Alexander Martin & Reuben Wanjala
In a world where diversity is celebrated, Black people in America have faced a multitude of challenges, resistance, and struggles for their basic rights and freedoms. The scars of slavery and segregation still linger, echoing through the generations. Yet, amid adversity, pockets of unity have emerged, forging unbreakable bonds of strength and solidarity. From the plantations of forced labor to the fight for civil rights, this book takes you on a profound journey through history, revealing the power of human resiliency. The complexity of the Black experience is illuminated, showcasing the diversity of voices, beliefs, and ideologies that make up this vibrant community. But the Secret to The Strength of “For Us By Us“ in Black communities remains an elusive vision, often hindered by external influences with ulterior motives. The Strength of "For Us By Us" offers a compelling exploration to the Secret by emphasizing the importance of open hearts, active listening, and by doing so this book will reveal the Secret!
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Consult To Conquer
by J.Alexander Martin & Reuban Wanjala
What if the key to scaling your company wasn’t an-other gimmick or one-size-fits-all blueprint but a client-first strategy that makes your business indispensable? In Consult to Conquer: The Client-First Strategy for Building a Business Empire, you’ll discover how adopting a consultative mindset—one grounded in deep listening, authentic engagement, and tailored solutions—can transform any venture from a fledgling startup into a powerhouse brand. Drawing on real-world lessons from the creator of a global fashion empire, this book demystifies the art of attracting loyal customers, forging strategic partnerships, and evolving with the market without losing sight of your core values. You’ll learn to use data-driven insights to pin-point your customers’ deepest needs, craft products and services they can’t resist, and scale up without compromising the personal touch that sets you apart. Part strategic playbook and part inspiration-al manifesto, Consult to Conquer shows you how to build a thriving enterprise correctly—by treating clients not just as buyers but as collaborative partners in your success. Whether you’re an emerging entrepreneur or an established leader ready for a new growth phase, this is your invitation to master the consultative approach and rise to the top—one meaningful client connection at a time.
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FUBU
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